Viking Cruises offers cruises that are destination focused and cautiously crafted with a mix of cosmopolitan and smaller ports of interest, irrespective whether they are river or ocean cruises. Ocean itineraries are exclusively designed to offer longer hours in port than competitors, including late evening stays and overnights to take advantage of night life in select ports, and river cruise itineraries are planned in a similar manner.

Cruises are priced to provide top consumer value by leveraging economies of scale and experienced management, and include such items as shore excursions and beer or wine with onboard meals. They also ensure to pay attention on enrichment through shore excursions by regional foods, local guides, and Privileged Access for comprehensive exploration of the places.

Every single Viking cruises include the exclusive Viking Culture Curriculum program that brings history and culture to life through onboard enhancement lectures; hands-on cooking demonstrations; language classes and local amusement to complement integrated shore excursions.